Archive for: February 2009

Particularily in a recession!

Because in a recession a great deal hangs on every move!

But of course we weren’t trying to communicate that meaning of execution.  We mean execution of the business strategy you’ve so painstakingly built and that you need now more than ever.

Now is the time to take advantage of the opportunities that come when the vulnerable do not respond quickly and decisively in tough times.  To do that you need to have your people, planning and systems spot-on.  And then execute with ruthless precision.

If you need to make a few …

  when they look at your business what do they see?

The lithe, lean and strategically athletic businesses are going to be the winners in these tough times.

And that means they’ll have a coherent strategy that is tailored to their business, their products, their services, their people….and their customers.  And the tenacity to relentlessly exploit the weaknesses in their overweight and the ponderous competitors.

But while you’re targetting them they’ll be targetting you!  What kind of a target do they see?

Tip the scales back in your favour by calling some strength off the bench.  …

Why should a recession change that?

Because a recession changes everything.  Full stop!

If you didn’t need a business strategy before you do now.  If you’ve always had one its certain to need sharpening.

Cutting your prices to the bone is not sharpening.  Nor is cutting your staff and your services.  Don’t get us wrong.  Cutting is OK if its a strategic part of a business plan.  But if its knee jerk then its definitely not the right move.

If you need to make a few right moves the first one is to call some strength …

Unless of course you want to!

Some apparently intelligent people have said some very stupid things that they quickly regretted. Don’t be one of them.

Saying you’re going to batten down the hatches and ride this storm out is not particularly intelligent. Nor is it anything remotely resembling a business strategy.

There’s a lot of intelligent things you can do. Right now! We know, we’ve …