80% of the businesses in your building don’t have a coherent business strategy. Period!

Why should a recession change that?

Because a recession changes everything.  Full stop!

If you didn’t need a business strategy before you do now.  If you’ve always had one its certain to need sharpening.

Cutting your prices to the bone is not sharpening.  Nor is cutting your staff and your services.  Don’t get us wrong.  Cutting is OK if its a strategic part of a business plan.  But if its knee jerk then its definitely not the right move.

If you need to make a few right moves the first one is to call some strength off the bench.  Check out our website material and it will tell you why this will be a no-risk move.  Especially if you don’t want to do the disappearing trick!

“Many will pretend the problems don’t exist and do
nothing.  Too many will not have seen times like these
and won’t know what to do.  Except panic.  These are
not sound business strategies.”